During the COVID-19 crisis, museums and cultural organizations met pandemic-related challenges with a remarkable range of innovations, performing technological upgrades and redefining the visitor experience for a virtual landscape. As we enter the post-pandemic era, however, with cultural institutions largely reopened to the public, a new challenge has emerged: how to balance a return to in-person programming while continuing to evolve to meet rising demand for virtual experiences?
Industry leaders across the arts and culture sector are approaching this new era in a host of ways, from deepening their investment in virtual, to weaving digital features into onsite experiences, to bridging online and onsite engagement for an entirely new hybrid framework.
Find out what the future of the visitor experience looks like by downloading Volume 1 of our two-part report on The State of Virtual & Hybrid Offerings at Cultural Organizations.
What information does the report contain?
Insights & analysis from our survey of 500 arts & culture industry experts.
A look into museums providing exclusively virtual programming.
Examples of successful virtual, onsite, and hybrid programming.
Digital tools & strategies for designing a hybrid visitor experience.
How to enhance visitor engagement before, during, and after their visit.