The Hybrid Report: Volume 1

During the COVID-19 crisis, museums and cultural organizations met pandemic-related challenges with a remarkable range of innovations, performing technological upgrades and redefining the visitor experience for a virtual landscape. As we enter the post-pandemic era, however, with cultural institutions largely reopened to the public, a new challenge has emerged: how to balance a return to in-person programming while continuing to evolve to meet rising demand for virtual experiences?

Industry leaders across the arts and culture sector are approaching this new era in a host of ways, from deepening their investment in virtual, to weaving digital features into onsite experiences, to bridging online and onsite engagement for an entirely new hybrid framework.

Find out what the future of the visitor experience looks like by downloading Volume 1 of our two-part report on The State of Virtual & Hybrid Offerings at Cultural Organizations.