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2022 Membership Insights Report

What does membership look like in 2022 and beyond? We have the latest data and expert insights.
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Get these questions answered

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Do museums still serve exclusively virtual constituencies in 2022?

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How relevant do digital membership offerings remain?
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What are the most popularly deployed virtual initiatives, and which are top priority for the year ahead?

 
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How do you strike a balance between developing both in-person and online membership offerings?

What is the
report about?

Since the onset of the COVID-19 crisis, museum membership has undergone a profound evolution. In particular, membership professionals have spearheaded new digital approaches to programming, engagement, and communications. However, in this later stage of the pandemic, there is an urgent need to adapt to a new hybrid environment. If you’re looking for answers on what hybrid membership models look like, look no further!

What information
does the guide contain?

  • Advice and recommendations from 150 membership leaders.
  • Never-before-seen data on 2022 membership predictions and priorities.
  • The latest tips on adding virtual value to membership
  • Recommendations on adapting the the hybrid future

 

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