The challenges and pressures of the COVID-19 crisis propelled the arts & culture industry into the digital age, inspiring organizations across the sector to redefine their approach to the visitor experience. As we enter a post-pandemic era, industry leaders are ushering in a bold new paradigm with a diverse array of innovative virtual, physical, and hybrid models that reimagine cultural value and engagement in our modern era and beyond.
In Volume 1 of our report, we explored the future of the visitor experience. In this second volume, we focus on virtual and hybrid programs by zooming in on the range of offerings being developed by cultural organizations, with special attention to the specific types of digital and hybrid models that can be successfully scaled.
To learn more, download Volume 2 of our two-part report on The State of Virtual & Hybrid Offerings at Cultural Organizations.
What information does the report contain?
Strategic insights & best practices from our survey of 500 arts & culture industry experts.
An in-depth look at hybrid models that integrate in-person and digital elements into a single program.
Examples of programs that balance exclusively virtual and exclusively in-person activities.
Tips & tools for new hybrid engagement opportunities.
A look at the future of onsite, virtual, and hybrid cultural offerings.