The Hybrid Report: Volume 2
Is hybrid programming the future of arts & culture? Insights from our survey of 500 museums & cultural organizations.
Missed part 1? Use this link to download Volume 1: The Future of The Visitor Experience for free here.
Get these questions answered
Which programs have museums truly been able to optimize for a digital or hybrid format?
Are hybrid models of programming the next frontier for museums and cultural organizations?
What is the Hybrid
Report about?
The challenges and pressures of the COVID-19 crisis propelled the arts & culture industry into the digital age, inspiring organizations across the sector to redefine their approach to the visitor experience. As we enter a post-pandemic era, industry leaders are ushering in a bold new paradigm with a diverse array of innovative virtual, physical, and hybrid models that reimagine cultural value and engagement in our modern era and beyond.
In Volume 1 of our report, we explored the future of the visitor experience. In this second volume, we focus on virtual and hybrid programs by zooming in on the range of offerings being developed by cultural organizations, with special attention to the specific types of digital and hybrid models that can be successfully scaled.
To learn more, download Volume 2 of our two-part report on The State of Virtual & Hybrid Offerings at Cultural Organizations.
What information
does the report contain?
- Strategic insights & best practices from our survey of 500 arts & culture industry experts.
- An in-depth look at hybrid models that integrate in-person and digital elements into a single program.
- Examples of programs that balance exclusively virtual and exclusively in-person activities.
- Tips & tools for new hybrid engagement opportunities.
- A look at the future of onsite, virtual, and hybrid cultural offerings.
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